Hair Stylists' Honest Review of The Ordinary Hair Serum
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The oil's affordability, natural ingredients, and ease of use make it a valuable addition to our hair care routine. But that doesn't mean you and your hair can't get a boost, in the form of hair growth serums. These products have gotten way more attention in recent years, though as with hair growth supplements, the research is still limited. "There's limited data on hair growth serums for thinning hair compared to FDA-approved minoxidil [i.e. Rogaine], but some preliminary data are very hopeful," Minnesota-based dermatologist Jenny Liu says.
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Still, it did find the topical application of rosemary oil to be promising. According to our Diversity Pledge, 15% of products in our newly-published market roundups will feature Black-owned and/or Black-founded brands. At the time of publishing, we were not able to find enough hair serums from a Black-owned and/or Black-founded business to meet this percentage.
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The formula is air-light, sinks in super-quickly, and actually makes my fine hair look fuller, which is why it's such a game-changer. Dove recommends doing this three times a week (on damp or dry hair) for best results. You can also find hair growth serums that contain active ingredients that have been FDA-approved to promote hair growth, like minoxidil.

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It combines the power of safflower, olive, rosehip, and jojoba oils to minimize breakage from root to tip. Plus, the lightweight oil has nourishing, anti-inflammatory benefits that leave hair feeling brilliantly bouncy and full of shine. While some may appreciate that, those sensitive to fragrances might be irritated by how potent it is. My search for one brought me to The Ordinary and its cult-favorite Multi-Peptide Serum for Hair Density. There's a ton of buzz around the popular product, with many reviewers raving about it on TikTok (the #theordinaryhairserum hashtag currently has over 3.2 million views on the platform). The serum is also a winner of Shop TODAY's first-ever Beauty Awards — it earned a spot as the best hair serum for thinning hair, targeting hair loss.
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While there's no magic potion, hair serums can help promote growth and thickness for some. This serum is oil-free (which is rare, according to Marshall Lin, an NYC-based hairstylist) and contains a mix of five steeped teas to nourish the hair and scalp. Use it on wet hair for treatment and then again on dry hair once styled for shine.
Its peptide-infused formula nourishes the scalp and promotes healthier hair growth. We applied it nightly using the dropper bottle for precise, non-greasy, scent-free application. The serum noticeably increased hair density and was well-suited for our fine hair without causing scalp irritation. The jelly-like texture, though thick, didn't clump or make our hair greasy, proving that a little goes a long way. Post-use, our hair felt thicker and voluminous, with some overall hair growth, making it a staple in our routine.
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There are some topical solutions that need to be applied once or twice daily, while others can be used a few times a week or on the days when you wash your hair. It's important to choose an application type that suits your lifestyle and preferences so that you can use it more consistently. About 80 percent of men and 50 percent of women battle hair loss during their lifetime, and many of us invest a significant amount of time and money fighting it.
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Despite making our hair softer and less frizzy, it did become greasier more quickly. This serum was a beneficial, user-friendly enhancement to our nightly routine, offering noticeable improvements in the quality of our hair. BONTRESS Pro+ Scalp Serum promises to reverse hair fall and revitalise your hair health. It is packed with the goodness of redensyl, anagain, capixeyl and procapil, which can help prevent thinning, slow down hair fall and promote hair growth. Regular use of this serum may help moisturise your strands, restore the vitality of your hair and make your hair look vibrant. The brand claims that it uses advanced PRO LIPO NEO technology, which helps enhance the penetration of the serum and reaches faster into your scalp for maximum effectiveness.
On the one occasion I applied the serum all over my scalp, rather than just to my hairline, I was scratching within minutes and had to wash my hair the next day. A little research told me that this was thanks to the inclusion of polysorbate 20 and castor oil in the product. It’s quick to apply and absorb, and didn’t stain the headscarf I wore to bed while using it, which is always a bonus. To use, I squeezed a few drops from the bottle's pipette onto my fingertips, and then pressed the product gently into my hairline before massaging lightly. Menthol can seriously negatively affect the breathing of an infant or small child and should never be applied to their face or allowed to be inhaled by them. If you have peppermint oil in your house, make sure it is stored away from where children can access it.
Together, these MVPs help strengthen and hydrate the scalp barrier to create a healthy environment and boost visible hair density, while also nourishing hair follicles and fortifying the roots. In the long run, this can translate to thicker, fuller hair (but to be clear, this probably won't happen over night). "This serum promotes a healthier scalp and environment for hair growth to happen," says Michelle Cleveland, a hairstylist based in New Jersey. It combines four patented technologies into a concentrated-yet-lightweight formula that penetrates easily into the scalp. When it comes to the effectiveness of hair growth serums, results can vary from person to person. The amount of growth you can expect depends on factors like the cause of hair loss and the specific product.
All in all, it’s our recommendation for anyone looking for a salon-quality serum without spending a ton of money. Because it’s on the greasier side, we recommend it for those with medium or thick hair, however, those with fine hair can use it in smaller amounts. My scalp is prone to redness, flaking, and irritation, and I've tried a lot of products that are supposed to nourish but just end up exacerbating these symptoms. When I first gave the Dove formula a go, I expected to feel a stinging sensation at the least, but to my surprise (and delight), it never came. And the next morning, my scalp looked and felt great—zero sign of redness or flakeage.
Hair growth serums enrich the scalp with nutrients, activate blood vessels to oxygenate hair follicles, and make the hair appear thicker. Ingredients like minoxidil, castor oil, rosemary, pumpkin seed oil, and menthol are recommended by experts for their benefits against dandruff, infections, dryness, and some alopecia forms. However, hair growth serums won't revive dead follicles for those with significant hair loss. According to hair restoration surgeon Dr. Alan J. Bauman, the best outcome is stabilizing further hair loss if hair follicles are irreparable or absent.
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